JUJUBE® is an ecological apparel design company defined by four core values: Love the Earth, Love People, Love Originality, Love Quality. Our prêt-a-porter designs attempt a holistic approach by combining materiality with methodology.
Using only textiles composed of 100% eco-certified biodegradable textiles, JUJUBE®‘s patented G.R.O.W. Modular Clothing Design SystemTM not only minimizes raw material consumption in clothing design, but also reduces wardrobe usage and increases the value of your purchase exponentially. Simply by zipping modular parts together to create whole dresses, the effect can be as great as generating 100 different looks from the equivalent of 10 dresses worth of material.
Beyond designing ecological clothing, JUJUBE® believes that it is the combined responsibility of designers, producers, and consumers to affect change in our respective societies such that ecological fashion ceases to be the exception and instead becomes the status quo.
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JUJUBE® only uses the finest of ecological textiles to produce our apparel. To help facilitate better understanding, here are some eco jargons and facts clarified.
· Ecological. Environmentally-friendly
· Natural. Made from biological, natural fibers
· Organic. Natural; no pesticides, chemicals, and synthetic fertilizers used
· Recyclable. Can be broken down and reused again in closed-loop production
· Recycled. Made from used material, not necessarily recyclable again in closed-loop production
· Biodegradable. Made from biological fibers that can be broken down by living organisms
· Sustainable. Made in a socially responsible manner
Eco Textiles Typology
1. Biodegradable. Corn-based, Coconut-based, Lyocell, Seacell, Modal, Tencel
2. Natural. Wool, Silk, Hemp, Ramie, Jute
3. Organic. Organic Cotton, Organic Linen
4. Recycled. Recycled Cotton, Recycled PE
5. Recyclable. Recyclable Polyesters (PE, PP)
Did you know?
· Not all ecological textiles are organic, but all organic textiles are ecological.
· Not all natural textiles are ecological.
· Not all ecological textiles are natural.
· Low quality eco textiles contain a high percentage of non-eco fibers.